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Video Marketing for B2B Technology Companies: Emerging trends

In the dynamic world of B2B marketing, video has emerged as a powerful tool for ICT companies looking to communicate complex solutions in an engaging format. With the digital landscape becoming increasingly visual, leveraging video marketing can significantly enhance brand visibility, message clarity, and lead generation efforts.

What types of videos can we produce for you at Connection h2h?

  1. Videos solutions: Short, animated videos that break down complex ICT solutions into simple, understandable concepts no more than 2/3 minutes
  2. Customer Testimonial Videos: Authentic insights from satisfied customers, showcasing the impact of your solutions on their businesses.
  3. Thought Leadership Interviews: Conversations with industry experts within your company, positioning your brand as a thought leader in the ICT sector
  4. Video Live events: We give visibility to your events, and the guest speakers and clients who will be interviewed. We capture every highlight, emotion and energy that will be created, and we will share the video in real time on social media with an exclusive photo kit of your event
  5. Video Sales Enablement: We produce a series of video episodes to train your partners and sales force to better position your solutions in the market
  6. Live Demos: Real-time product demonstrations and educational webinars to engage with prospects directly and foster relationships.

3 short tips for an effective b2b video strategy:

  1. Multi-Channel Distribution: Distribute your videos across various platforms, including your website, social media, and email campaigns, to maximize reach.
  2. Quality Production: Invest in good production quality, including clear audio, high-definition visuals, and professional editing, to reflect the professionalism of your brand.
  3. Analytics and Feedback: Utilize video analytics to track engagement, viewer behavior, and conversion rates. Use this data to refine your video marketing strategy.

Visit our videos Portfolio and get in touch with us for a free consultation to showcase your expertise, solutions, events and value proposition.

Filomena Santoro, Co-founder and Marketing Director at Connection H2H